I can’t remember the last time I had a client that hadn’t already Googled me before they reached out. Having a modern, professional website and some social-media profiles is a great start, but it’s no substitute for what others say about their experience of working with us. We can tell our prospects anything, make every promise — but without concrete evidence backing those claims up, they’re going to be less likely to believe us. This is where client reviews become so important. They allow our prospects to get a first-hand account of what it would be like to work with us. If we say on our website and social media that we make the experience “convenient”, and we have a few dozen reviews that support that claim, we’re automatically going to start off in a better place. This applies to whatever your niche is or whatever element of your service that you pride yourself on. Client reviews can help you build trust faster, attract more prospects, and help prospects have an easier time finding you online. Here are a few things to consider:
Make Leaving Reviews Easy for Your Clients
Keep in mind that when you ask for reviews, you’re essentially asking for a favor. To make the request less of an imposition, you should try to make the process of leaving you a review as easy as possible. You can give them a couple options and let them choose the one they prefer. Make sure they have direct links to the sites, and instructions if it will save them time trying to figure out the submission process. The more convenient you make it, the higher the probability that your clients will set aside the time to do it.
Don’t Apply Pressure
Asking is one thing, but insisting or hounding is something else entirely. Asking in person is fine, though there’s a chance the information won’t be communicated that way if you’re relying on someone’s memory. Email (and even text message) works well to include a short request, along with any links or instructions. You can include a thank you for their business, and you can even mention that reviews are important for your business. When clients understand how important leaving a review is for you, they’ll often make it a priority.
Deliver On Your Promises
Knowing that you’re going to be asking for a review when the borrowing process is complete should help you to exceed your clients’ expectations. If you’ve made specific promises, you need to deliver on each one. The best reviews are the ones that talk about how much extra you did for that client. Find new ways to personalize and improve your client experience. If your clients are impressed with their experience with you, they’ll gladly leave a review — but more than that, they’re going to tell their friends and family about you.
I hope these ideas make it easier for you to ask for reviews, and I hope it helps more of your clients to actually leave a review.
Good luck and let me know how any of these tips may have helped you!
If you’re a loan officer, sales manager, or branch manager considering new opportunities, don’t hesitate to get in touch. I’d love to share with you all of the things that make American Pacific Mortgage the best company to align yourself with.
Area Manager — American Pacific Mortgage