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Why Confidence Matters for Loan Officers

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Confidence isn’t necessarily an innate trait. It’s something we can develop and strengthen over time. If it comes naturally to you, you’re in luck. If not, it’s something that’s worth investing a bit of added effort into. Whether it’s learning some new skills or simply adjusting your mindset, striving for a healthy level of confidence can help professionals excel. Here’s why:

Set Ambitious Goals

When you’re confident, you push yourself. Confident professionals know how to better assess where they are and where they want to go next. When you’re lacking confidence, it’s easy to get stuck in one place. Maybe the things we really want to accomplish in our business seem out of reach, or perhaps we don’t want to try for something we might achieve. Whatever the case, confident professionals make a habit of setting goals and keep moving themselves and their businesses forward.

Establish Yourself as an Expert

Confidence can also play a key role in your branding and marketing. When you’re confident, you exude that in all that you do. This means that all the content you share and conversations you have will help show potential borrowers that you’re someone who can successfully guide them through the process. Borrowers want to work with something who knows their stuff, and being confident is one of the main ways professions convey that.

Earn Clients’ Trust

It’s not enough to just have that strong online persona or brand image though, loan officers need more than that to truly earn their clients’ trust. When you’re confident, you help clients to immediately feel more relaxed and at ease. You make it clear that you understand their needs, the ins and outs of the process, and that you’re prepared to see them through to their closing. Loan officers who lack confidence can struggle to earn their clients’ trust. Most borrowers are fairly new, if not entirely new, to the lending process. They need to be able to look to their loan officer for all the reassurance they need.

Be a Strong Team Member

Finally, confidence helps loan officers in their interactions with their team members as well. The best team members are ones that other team members feel they can rely on. When you’re confident in what you do, you tend to be more clear and communicative with your team, meaning team members see you as a key part of the unit.

Do you think confidence is important for professionals? How does this play out in your own work? If you’re interested in discussing this and other strategies for loan officers to grow their business, don’t hesitate to reach out and we can schedule a time to talk!

Don Riggs

VP – Retail Market Leader

NMLS 132702

303.249.8274

Don.riggs@cardinalfinancial.com