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Should You Consider Adding Video to Your 2020 Marketing Strategy?

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Loan officers looking to reinvigorate their marketing strategy may encounter the idea of video marketing. If you haven’t yet experimented with video in your marketing efforts, or if you’ve tried a bit in the past but want to revisit it, now is a great time to do so. Video marketing is a perfect strategy to connect with your audience and stand out from the competition. Let’s take a look at why it can be so beneficial and what loan officers need to consider to get started:

Equipment

This is one of the biggest misconceptions that professionals make when considering video marketing. They think they need to invest in expensive equipment to make a quality product. This is simply not the case. Loan officers can usually make a great video simply using their phone. If you find that your audience really responds to your video marketing, you may consider an upgrade, but it’s truly not necessary to go out and spend hundreds of dollars on a new camera.

Content

What really matters in your videos is what you talk about. Some professionals make the mistake of thinking that video marketing is just a way to introduce themselves to their audience. They make a few ‘about me’ type videos and leave it at that. While a video introduction is a great place to start, this isn’t really the goal of a strong video marketing strategy. Instead, you want to consider how you can create value for your audience in every video. Dive into the questions, concerns, myths, and other areas you find yourself regularly discussing with clients.

Personality

One of the biggest advantages of video marketing is that you can really let your personality come through. When recording your video, imagine you’re talking face-to-face with a client. Be yourself. It’s understandable that we sometimes take on a slightly different persona in front of the camera, but strive to be as authentic and personable as possible.

Length

As we mentioned above, you want your videos to be valuable to your audience. Beyond the subject matter being useful, you also want to ensure you’ve got the right format. A video that’s too long might lose your viewers’ attention half-way through. Plan your videos out ahead of time so that you can keep your videos concise and to the point.

Title

Many viewers will likely come across your video on a social-media site. They may not be specifically seeking it out, so you need a title that will catch their attention and pique their curiosity. You might consider titling your video with a question or perhaps a statement that highlights it’s urgency or importance. Recording the video feels like the bulk of the work, but ensure you don’t skimp on the title. Invest a few minutes to come up with something strong.

 

Video marketing is a great opportunity for professionals to showcase who they are to their audience. You give viewers a direct glimpse into what it would be like to work with you. As they watch more and more videos, you’re building trust and connection that will set you apart in their mind. Have you tried video marketing? Is it something you might incorporate into your marketing efforts this year? I’d love to hear your thoughts.

Disclaimer

© 2022 | American Pacific Mortgage Corporation. For informational purposes only. No guarantee of accuracy is expressed or implied. Programs shown may not include all options or pricing structures. Rates, terms, programs and underwriting policies subject to change without notice. This is not an offer to extend credit or a commitment to lend. All loans subject to underwriting approval. Some products may not be available in all states and restrictions may apply. Equal Housing Opportunity.