Are You Managing Your Contact List Correctly?
If you’ve been in this business for any length of time, then you know the importance of keeping in touch with your contacts. You probably have some mechanism…
In this Market, Loan Officers Need to be Working Smarter
It can be a natural inclination in the current market to push yourself to work harder; and a combination of time, energy, and hard work can certainly help…
Don’t Make These Prospecting Mistakes
Successful prospecting is the key to success for loan officers. Your pipeline has to stay full if you want your business to grow — or even if you…
Now is the Perfect Time for LOs to Build Their Networks
It’s a challenging time in the industry, but it can be much less challenging if you know where to focus your efforts. Even in the best of times,…
Want to Reach More Millennial Prospects? Do These Things.
We always want to find ways to differentiate ourselves from the competition; and it’s particularly important if you want to reach more millennial prospects. Millennials grew up with…
Is Your Loan Production Down? Some Ideas to Get Your Numbers Up
I don’t know anyone who hasn’t suffered at least a little over the last year; and even when the market isn’t the impetus, it’s natural to find yourself…
Where You’re Wasting Time (And What You Can Do About It)
Any time I want to give my productivity a boost, I take a look at my current habits. Before I take on any new work or responsibilities, I…
How Can Loan Officers Stand Out from the Competition?
This is a competitive industry; you’re likely competing with dozens, if not hundreds of local LOs, and borrowers know they have many choices. The only way to build…
Loan Officers: What Messages Are You Sending to Your Clients?
There’s room for miscommunication and misunderstanding in any relationship, and when it comes to clients, you need to be sure you’re sending the right messages — and that…
How Can Loan Officers Create Content That Makes the Right Impression?
I wrote a while back about how loan officers can use content to increase their purchase business (you can find that here); and it’s true — creating and…