Sales Is Sales

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Sales is sales. Sales is not marketing, it's not processing, it's not administrative work. It's sales. It's a different skill set, with different goals than any of those…

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Coach!

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Last week I spoke about the importance of celebrating the little wins, and the aside of punishing things (big or little) in private. But really, those are both…

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Celebrate!

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It's an idiom that we've been using for almost a century now: the carrot and the stick. And if anyone understands the metaphor, it's sales people. The carrot or…

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Disclosure.

This is not an advertisement pursuant to 12 C.F.R. 1026.2(a)(2). This is informational, recruiting material intended for mortgage professionals only and is not for distribution to consumers or prospective applicants for residential mortgage loans. Cardinal Financial Company, Limited Partnership, NMLS ID 66247, is an Equal Housing Opportunity Lender. Corporate Address: 3701 Arco Corporate Drive, Suite 200, Charlotte, North Carolina 28273. Licensing information can be found at: https://cardinalfinancial.com/nmls-licensing/.