This is a competitive industry; you’re likely competing with dozens, if not hundreds of local LOs, and borrowers know they have many choices. The only way to build…

There’s room for miscommunication and misunderstanding in any relationship, and when it comes to clients, you need to be sure you’re sending the right messages — and that…

I wrote a while back about how loan officers can use content to increase their purchase business (you can find that here); and it’s true — creating and…

I should start by saying that I’m not a big fan of multitasking. I do it, of course, but I always find the results aren’t quite what they…

I know firsthand how stress can feel like it can’t be avoided when you work in the mortgage industry. We can be constantly on the move when we’re…

I know that almost every loan officer spends time on their marketing, but that time may not amount to much if you don’t know where to focus your…

It takes some practice to be effective when working remotely. I was well into my career before remote work became an option, and it took a good amount…

I walk into businesses all the time that prospect and call clients, and the #1 issue is that most businesses have no idea how to prospect correctly —…

It’s a tumultuous time for many of us in the mortgage industry, and not everyone is going to make it through the storm. If you’re committed to your…

As an LO, if you want to improve your closing ratio, you need a strong follow-up strategy. But once you have a strategy in place, you’ll never be…